Veronica is one of those easy care perennials that can be easy to overlook in the garden except during its fairly narrow bloom time starting in late spring. 'First Love' is a hard working selection that is just as easy to grow but possesses a much longer bloom period making it go from forgotten to fantastic in your landscape. 'First Love' continues to send up its spikes of clear, deep pink blossoms for weeks after most Veronicas have packed it in keeping it the focus of viewing activity for you and all the butterflies and hummingbirds that come calling. This low mound of summer color is perfect for grouping at the front of a border so all can enjoy its long show or mixed with other long bloomers in container plantings. Grow 'First Love' in full sun or partial shade. It tolerates most soil types easily and resists chewing by rabbits and deer.