Don't settle for a beautyberry that only struts its stuff in autumn - demand one that does more. Pearl Glam® callicarpa is showy starting in spring, with dark purple foliage from the get-go. Late summer brings white flowers that yield violet-purple berries by the hundreds. Upright habit makes this a space-saver compared to more conventional beautyberry varieties, too.
Pearl Glam® beautyberry does not need a pollinator to set fruit; one plant is sufficient for a good crop. Prune, if desired, in early spring, and remove any dead wood at that point as well. Plant may experience some dieback each year in colder zones, but it will resprout from the ground and still flower and fruit that year.